No no no..it's too long. I have stayed away long enough. I need to get back to blogging. Update and carry on from the last one which was about 3 months ago? sheeeshh lest I get trapped in Newton's 3rd law; 'Inertia: the tendency of a body to stay at REST or continue its state of motion' haha. Even if it means my readers (wink) have given up on me or gone away or if my relatives are having a grand feast or barbecue celebrating my departure from blogosphere..har har har...ya rite..
It's too easy..heheh (wink). Ok, to start the mood again, I guess reviewing the piles of books I have acquired since (15 or more I think) from my travels, would be appropriate kot. Quite timely too..what with the upcoming sarawak elections, unrest in the middle east and all..hehe.
This book I picked up at Changi on my last trip to Singapore looks interesting and relevant with the times (wink). It's called 'Soul Traders: How Honest People Lost Out To Hard Sell' by Jonathan Gabay (a lecturer at CIM UK and a marketing reformist). I like his forward remark: 'For all those I have taught and those from whom I am yet to learn.' He takes you on an often-times disturbing journey looking behind a century of billboards, TV ads, campaigns and irresistible slogans (perhaps some porno videoclips too along the way hahaha...naaah i just made that up..huhu) to see how hard sell has captured honest souls. From religion to commerce and politics (see? you need spin jobs and marketing skills in politics too you know?), the psychological tactics used to manipulate public opinion over the past 100 years have become even more devious, for want of a better word (wink). Perhaps ethically and morally wrong are no longer considerations...it's irrelevant to some, so long as the end justifies the means, some would always say, right? wink.
The compelling stories behind some of history's key events will astound you: from who sold chemicals to the Nazis, how public perceptions were managed to win support for wars, how fat cats abused our respect, and the astonishing rise of some of today's best-loved high street brands.
The entire world is undergoing massive change so says the author. Long-held convictions have been replaced with deep-seated cynicism. What will it take for leaders to rebuild reputations and regain faith? Will twentyfirst century digital and virtual communication make us ever more susceptible to persuasion through mobiles and inboxes (you bet..is not the unrest in the middle east testimony enough of the massive effect/impact? hmmmm) or can we embrace the world of hype and maybe learn to get even? Getting even is more like it, I would imagine...embracing? hmm perhaps..wink2x
Jonathan goes on to feed your suspicion that there is more to what you're being told and sold than first meets the eye, or if you're keen to build a profitable and ethical future for your organization through learning from history's greatest lessons in hype and propaganda, then Soul Traders is definitely for you..Go grab your personal copy maaaa... hehehe...and enjoy the rest of the weekend folks! ciao
1 comment:
Khaeruddin,about time!!!!!
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